商务英语精品课程辅导连载UNIT7(2)

网络资源 Freekaoyan.com/2008-04-09


As we have not had the pleasure of doing business with you in the past, we would like to inform you that our goods for export are to be inspected by the Shanghai Commodity Inspection Bureau before shipment, and necessary certificates in regard to the quality and quantity of the shipment will be provided.
We are looking forward to your early reply.
Yours faithfully

Answer the Following Questions
1. What does the writer say in the first paragraph?
2. What does the writer do in the body of the letter?

Words and Expressions
1. learn: receive instructions, become informed of
e.g. We have learned from our agent in London about your range of electric typewriters.
2. corporation: company
e,g, Her husband works for a very big corporation.
3. shipment: a load of goods sent together
e.g. The shipment is ready, so please open the relevant L/C as soon as possible.
4. handle: use (goods) in business, esp. for sale
e.g. We don’t handle that sort of book.
5. quotation: amount stated as current price of stocks or commodities on sale
e.g. Your quotations for leather jackets are too high to be acceptable.

Section 2: Skills for Writing for Asking to Establish Business Relations & Replies

Write Friendly and Helpful Letters
Your first letter to open up a market or enlarge your business scope is very important, because it is known that first impression will count heavily. Letters for establishing business relations must be friendly and helpful. Before you write your opening, it is advisable for you to consider: 1.What are your objectives? 2. Who is your reader? 3. What kind of presentation should you use?
Therefore, the first step is to write down your objective(s) in a simple opening sentence, expressing your desire or interest in having a connection to open up business. The second step is to analyze your reader. In your correspondence, you need to put yourself in the shoes of the people who will be reading your message. Generally speaking, use the language that you think the reader understands clearly. The third step is to select appropriate planned presentation. You can ask yourself: 1. Will the reader welcome your letter? 2. Will the basic message displease your reader? 3. Does your letter request action that your reader is not willing to take?
What to Include in the Letters
This type of letter may also be called a First Enquiry. Generally speaking, this type of letter begins by telling the addressee how his name is known. Then, some general information should be given as to the lines of business being handled. The writer should state simply, clearly and concisely what he can sell or what he expects to buy. The following writing suggestions should be kept in mind:
Opening: Where and from whom you get the new customer.
Body: self introduction (scope, condition and product or commodity), financial position and reference
Closing: wish, hope to keep the relations

I. Conventionalities for Writing for Establishing Business Relations
1) We have your name and address from the Commercial Counselor’s Office of your Embassy in Beijing and are now writing to you for the establishment of business relations. 我们从贵国驻京使馆商务参赞处得悉贵公司行名和地址,现特致函与贵公司建立业务关系。
2) We have learned by courtesy of Mr.Greenhow that you are one of the leading importers of Chinese chemicals and pharmaceutics in your country.承蒙格林豪先生介绍,我们得知你们是贵国中国化工产品和药品的主要进口商之一。
3) Your firm has been recommended to us by Bank of China in Beijing. 在北京的中国银行已把贵公司介绍给我们。
4) We have the pleasure of introducing ourselves to you as a state-operated corporation dealing exclusively in light industrial goods. 我们有幸自荐,我们是一家专营轻工产品的国有公司。
5) We are the chief cigarette packing materials exporter in Austria and are thankful to the Chinese Embassy in Vienna for giving your name. 我们是奥地利主要的香烟原辅材料出口商,并感谢驻维也纳的中国使馆向我们提供了你们的行名。
6) Specializing in the export of Chinese arts & crafts goods, we express our desire to trade with you in this line. 我们专营中国工艺美术品出口,愿与贵方进行交易。


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