PHIL WATSON: So what happened with the Friendly Fish?
菲尔．沃森：那么Friendly Fish最后怎样了呢? EDWARD GREEN: We learned at this stage that it was a low cost high volume mass market product. EDWARD GREEN: We learned at this stage that it was a low cost high volume mass market product. 爱德华．格林：我们在这个阶段了解到这是一种量大价廉的大众产品。 The feasibility study indicated that Friendly Fish would sell all over Europe. The feasibility study indicated that Friendly Fish would sell all over Europe. 可行性研究显示Friendly Fish将行销整个欧洲。 We then invested in more market research. We then invested in more market research. 之后，我们投资进行了更多的市场研究。 We asked a large group of eight year olds from Different backgrounds about "Friendly Fish". We asked a large group of eight year olds from Different backgrounds about "Friendly Fish". 我们对来自不同阶层的8岁一大批儿童进行了询问。 We asked them questions like: We asked them questions like: 问题有： Which material shall we use? Which material shall we use? 我们应该使用何种材料？ Which colours do you like? etc. Which colours do you like? etc. 你喜欢什么颜色？等等。 A few of the kids wanted it green and blue. A few of the kids wanted it green and blue. 少数孩子希望是蓝绿相间。
爱德华．格林：我们在这个阶段了解到这是一种量大价廉的大众产品。
可行性研究显示Friendly Fish将行销整个欧洲。
之后，我们投资进行了更多的市场研究。
我们对来自不同阶层的8岁一大批儿童进行了询问。
问题有：
我们应该使用何种材料？
你喜欢什么颜色？等等。
少数孩子希望是蓝绿相间。
