EDWARD GREEN: ...Let me show you how products are market researched...
爱德华．格林：……我来给你演示一下，怎样对产品进行市场调查…… EDWARD GREEN: You see all products go through the same, basic process. EDWARD GREEN: You see all products go through the same, basic process. 爱德华．格林：所有的产品都要履行一样的基本程序。 They start as an idea. They start as an idea. 开始时只是个想法。 Every month, a management committee looks at all the new ideas and they put development money into some of them. Every month, a management committee looks at all the new ideas and they put development money into some of them. 管理层委员会每个月都对所有的新想法进行筛选，对其中的一些想法注入研发资金。 Let me show you an example. Let me show you an example. 我给你看个例子。 Take this product: "Friendly Fish". Take this product: "Friendly Fish". 比如这个产品： “Friendly Fish”。 The idea came from a freelance designer. The idea came from a freelance designer. 这个想法来自一名自由设计师。 A Management Committee looked at the designs and they liked them. A Management Committee looked at the designs and they liked them. 管理层委员会看了设计，很喜欢。
爱德华．格林：所有的产品都要履行一样的基本程序。
开始时只是个想法。
管理层委员会每个月都对所有的新想法进行筛选，对其中的一些想法注入研发资金。
我给你看个例子。
比如这个产品： “Friendly Fish”。
这个想法来自一名自由设计师。
管理层委员会看了设计，很喜欢。
