Coco is 13, and on the beginner 1)slips of shopping. She takes her 2)inspiration from teen magazines. There’s not much she doesn’t know about shopping, anywhere in the world.
Coco: I love to go shopping in Rome, right by the Spanish steps. They have a little kid’s shop with all the designer clothes for me, that’s where I love to go. And Paris, the Lebon Marche, I loved it there. I loved all the places in Europe to shop. I think what age I felt like I was marketed by companies was when I was 7 years old, and the GAP had the “Aalentine’s Day”shirts. They had little cat shirts with the little 3)tiaras on. I would buy those, and I would love them.
Coco’s mother likes to help her daughter to shop, it’s a regular part of life for Coco to go to one of her favorite designer 4)boutiques.
Coco: I’m trying to 5)reinvent myself, you know, you can try to reinvent yourself in there. And it’s key, because they have so many different styles.
Coco’s mother: My opinion is meaningless, ha, ha, ha. I’m just here to pay.
Coco: I’m trying to look very 6)cute and sexy, because I haven’t looked like that in the past.
Coco’s mother: You don’t think?
Coco: Do you like this?
Coco’s mother: No!
Coco: I like it.
Coco’s mother: Ha, ha, OK.
Coco’s mother: I go shopping, one way or another, almost every day, but with Coco, pretty much every weekend. She loves to go uptown also. And this is our favorite teen shop. This is a little Versace outfit. That is very cute on you. Occasionally I like some Versace, but only the 7)couture 8)stuff, the other stuff is a little too 9)trashy for me.
Coco: You know if you had something from Versace, it’s nice, you know, to have something from a designer. It’s nice, it just makes you feel good. And I know it’s not like the 10)anecdotes you want to make you feel good, but it’s true. I think I might buy it even if it wasn’t a Versace top, because I think it looks good on me. I think it fits me nicely, and I think it’s the fun 11)thrifty top that I want.
Coco’s mother: I think it’s very stylish.
Coco: And style is everything. For Mary Ellen Cashman.
Coco’s mother: Ha, ha. What did I add? A jewelry box for Coco’s Tiffany jewelry. Are you happy?
What Coco learns now, will define her behavior in the luxury-shopping world of the future.
