所以，我们先来看一下不利因素。

What are their advantages?

他们的优势是什么？

What are their advantages?

他们的优势是什么？

They have a larger market share;

他们有更大的市场份额；

They have a larger market share;

他们有更大的市场份额；

they have a cheaper product;

他们的产品更便宜；

they have a cheaper product;

他们的产品更便宜；

they have an earlier launch date,

他们产品上市时间更早，

they have an earlier launch date,

他们产品上市时间更早，

and we think they have a larger advertising budget.

并且我们认为他们的广告预算很高。

and we think they have a larger advertising budget.

并且我们认为他们的广告预算很高。

KATE MCKENNA: Their strategy is very clear:

凯特．麦凯纳：他们的策略很清楚：