F
4 P (product, price, place and promotion)         4P营销理论: 产品、价格、地点、促销
4 C                                        4C(以消费者为中心)理论包括：
[扩展]
Consumer needs & wants                消费者的需求与欲望
Cost                                 消费者愿意付出的成本
Convenience                          为消费者所提供的方便
Communication                        与消费者的沟通
fair competition                                            n. 公平竞争
federal reserve system                                       (美国)联邦备银行制度
federation                                                 n.    联邦
financial fraud(s)                                             n.  金融欺诈
financial crisis (turmoil)                              n.  金融危机（风暴）    
financial market                                             n.   金融市场
bullion market                         金银买卖市场
cash market                            现金市场
debt market                            债务市场
discount market                         贴现市场
equity market                          股本市场
foreign exchange and derivatives markets    外汇及衍生产品市场
foreign exchange market                 外汇市场
global financial system                   全球金融体系
insurance market                        保险市场
securities market                        证券市场
fiscal   [ ]                                          adj.   财政的
[扩展]
fiscal and monetary levers                            财政和货币杠杆
fiscal budget                                       财政预算
fiscal policy                                        财政政策, 财务方针
fiscal year                                         财政年度
fiscal lever                                         财政杠杆
fiscal levy                                         财政税收  
financial deficit                                     财政赤字     
fiscal revenue                                      财政收入  
national revenue                                    财政收入  
fixed assets                                              n.  固定资产
fund / capital / venture capital                               n. 资金, 资本/ 风险资金
future market                                            n. 期货市场