Sun Microsystems Seeks To Double China Rev Within 3 Yrs
| Sun电子计算机公司(Sun Microsystems Inc., 又名：升阳电脑)高级管理人员表示，公司计划在三年内将在华业务收入提高一倍，使中国超过日本成为该公司在亚太地区最大的市场。 两位升阳电脑高级管理人员周二接受采访时表示，这家电脑服务器及软件生产商计划通过与现有的代理商和分销商建立一系列战略合资企业的方式来推动公司业务的增长，他们预计第一家此类企业将在六个月内成立。 升阳电脑负责全球销售及服务的执行副总裁格兰瑟姆(Don Grantham)说，从战略角度讲，中国对我们而言是一个非常重要的市场，公司的计划就是要显著提升在此市场的业务。 根据这个名为升阳股权合作计划(Sun Equity Partner Program)的项目，经销商将获准以升阳电脑的名义销售服务器，而升阳电脑不但可藉此迅速扩大在华业务，还能将成本控制在低水平，而按照该公司管理人士的说法，成本控制是一项优先指标。格兰瑟姆透露，公司将先成立两家合资进行试点，然后在此基础上加快实施计划。 在截至6月30日的财年中，升阳电脑在亚太区的收入为23.7亿美元，占该公司138.7亿美元全球总收入的六分之一以上，其中亚洲地区的业务较上年增长了11%。虽然该公司高管拒绝透露在中国的收入情况，但其南亚和大中华区总裁Lionel Lim表示，预计中国将在两年内取代日本成为公司在亚洲收入最多的市场，目前该公司在中国大陆4座城市包括工程师和销售人员在内的员工已近千人。 从全球范围看，最近10年来升阳电脑一直在艰难的挽回因为IT业泡沫破裂造成电信、金融服务公司和其他长期客户开支减少而流失的业务。不过去年该公司终于打了场翻身仗，其业绩报告显示大多数业务变现强劲，在截至6月30日的财年中实现净利润4.73亿美元，从而扭转此前一个财年净亏损8.64亿美元的局面。 中国现有1.62亿互联网用户，在全球仅次于美国。格兰瑟姆表示，公司在中国投资，是向快速发展的新兴市场拓展业务计划中的一部分，而印度、巴西等国也在计划中，这些市场的新网络用户在飞快增加。而随着通过手机上网或参加在线游戏的人数不断增加，市场对公司产品的需求也呈幂数增长。 除增加服务器销量外，升阳电脑还希望通过与中国信息产业部(Ministry of Information Industry)和政府研究及教育机构在开发全球开放文档格式标准、制定隐私法和有关开放源码的规定等方面开展合作，来为今后的可持续发展奠定基础。 升阳电脑亚亚太区和所有其他国际市场的执行副总裁兼主席克劳福德•贝弗里奇(Crawford Beveridge)目前正与信息产业部讨论将中国的数字开放文档格式标准与升阳电脑在国际上得到广泛接受的全球标准合并在一起，这样全世界的电脑用户无论用何种应用软件都能读取文件内容。 贝弗里奇表示，与当地政府建立紧密的合作关系对公司的业务至关重要，若政府不了解公司的意图，公司就不会取得成功。 |
| Sun Microsystems Inc. (JAVA) plans to double its revenue in China within three years, making China surpass Japan as its largest market in the Asia-Pacific region, according to senior executives. The Santa Clara, Calif. maker of computer servers and software plans to drive much of its growth through a series of strategic joint ventures with their existing resellers and distributors, the first of which they expect may be completed within six months, two Sun executives said in an interview Tuesday. 'China is a market of huge importance to us strategically,' said Don Grantham, Sun's executive vice president of global sales and services. 'The plan here is to grow our business very, very significantly.' The joint ventures, which Sun calls the Sun Equity Partner Program, or SEPP, will allow distributors to sell servers under the Sun's name and enable Sun to expand quickly in China while keeping costs down, which company officials have said is a priority. The program will begin with two pilot ventures and then accelerate from there, Grantham said. Sun's revenue in the Asia-Pacific region in the fiscal year through June 30 totaled $2.37 billion, more than a sixth of Sun's total worldwide revenue of $13.87 billion, with 11% year-on-year growth in Asia. Sun executives declined to specify how much of that revenue comes from China. But Lionel Lim, president of Sun's Asia South and Greater China businesses, says he expects China to replace Japan as the company's biggest market in Asia by revenue within two years. The company has almost 1,000 employees across four cities in mainland China, including its engineering and sales teams. Globally, Sun has been struggling for most of the decade to regain business lost after the Internet bust decreased spending by telecom and financial-services companies as well as other longtime customers. But the company has made a comeback in the past year, posting strong results for the most part and ending with a net income of $473 million for the fiscal period that ended June 30, compared with a net loss of $864 million for the year before. The company's investments in China, which is second only to the U.S. in number of Internet users at 162 million, are part of push into fast-growing emerging markets such as India and Brazil, where the rates of new network end users are increasing rapidly, Grantham said. The numbers of people accessing networks via their mobile phones or playing online games makes the demand for Sun's products 'exponential.' In addition to increasing server sales, the company hopes to set up sustainable growth through working with China's Ministry of Information Industry and government-run research and education institutes to develop global open document formatting standards, privacy laws and open source regulations. Crawford Beveridge, the executive vice president and chairman of Sun Asia Pacific and other international markets for Sun, is in discussions now with the ministry to work on combining China's digital open document formatting standards with Sun's internationally accepted global standard so that documents will be readable throughout the world regardless of what applications users are opening them with. Close working relationships with local governments is crucial to Sun businesses, Beveridge said. 'Sun won't be successful if governments don't understand what we're trying to do.' |
