40. The importance of selecting appropriate members of staff to attend exhibitions

A: your aim of exhibiting your products at the trade fair is to show your customers the high quality of your products through fine demonstration and careful explanation, which will only be achieved by selecting right staff to attend the trade fair. The staff you select should at least have a good understanding of the products you display. They must know the quality function description production packing and other important fields of your products. Besides they must have strong ability of promoting and marketing. These elaborately-selected staff can answer any kind of question produced by the customers about your products and can secure contracts with them skillfully, which will make your display a complete success.

41. The importance of adequate supervision and training of staff who deal with the public

A: in order to keep a sound image of your company in public and maintain good relations with the public you should pay special attention to the staff who deal with the public because they are in fact the key element of the success of your PR police. If your staff have the strong abilities of communicating and negotiating when they are dealing with the public your company will definitely reap the fruits of it. Therefore every PR staff will have to receive enough training before they can fulfill their duty. Of course training in itself is not enough. Supervision is always necessary to find out what still needs improving regarding the job of your PR staff and adequate supervision can also enable you to change and improve the training when necessary.

42. How to provide effective support for new members of staff

A: what the new members of staff need most at the beginning of their career is the detailed description of their work including what their jobs are; what kind of correct procedure they have to follow during their work; which area they should pay special attention to and other useful information. Therefore we must focus on the above areas when we provide support for our new members of staff. Besides we should pay attention to the way we use to provide support. Being the freshmen most of them are not familiar with the current situation and we should keep enough patience when giving support. Any impatience will harm their feeling and make our support an ineffective one.