53. Personnel management: the importance of a clear career structure for ensuring job satisfaction for all employees

54. Product promotion: how to choose the most appropriate method for promoting a particular product

55. Personnel management: the importance of internal promotion as an incentive for staff

56. Customer relations: how to persuade an important client to place a substantial order for a company’s products or services

57. Strategic planning: the importance of appointing external consultants to evaluate a company’s performance