Sometimes an individual's beliefs can conflict ...0... corporate policy, ...31... Nadia Eweida, a British Airways check-in desk worker, discovered ...32... she was told that a crucifix pendant worn around her neck contravened a dress code ...33... forbade the wearing of visible jewellery with her staff uniform.
    ...34...the face of mounting criticism from Church leaders and MPs, BA agreed last week to review...35...policy which, it said, had ...36... designed to present a "professional and consistent image" ...37... the 90 countries in which it operates.
...38... for the first time, BA's attempts to present ...39.. neutrally as "the world's favourite airline" had encountered unexpected resistance.
    Yet employers can no longer duck such issues. Beliefs, principles, values - call them what you will - do matter in the workplace. In fact ...40... is evidence to suggest that when an approach to business reflects the underlying values of employees, it can lead to better performance and profits.