2006年下半年商务英语BEC中级阅读指导连载3(5)

网络资源 Freekaoyan.com/2008-04-09

试题 12
Example: It is the work of a successful writer. Answer: C

1. It describes activities which have become increasingly popular.

2. It gives important information as briefly as possible.
3. It deals with an area that has received little attention previously.
4. It describes methods that can help with team-building.
5. It is suitable to people with varying degrees of commercial experience.
6. It was previously published with a different title.
7. It is written for people from different types of professional background.

A
The Trainer’s Pocketbook
Formerly known as The Instructor’s Pocketbook, the eighth edition of this short guide covers ‘all the essentials of training’, from creating the right learning environment to the use of audio-visual equipment. This 78-page book concentrates on presenting the key facts in summary form.

B
The Handbook of Health and Safety
This is a comprehensive guide intended for managers, union safety representatives and anyone teaching for Occupational Health & Safety examinations. Apart from the usual subjects of legal obligations and risk prevention, it focuses on a relatively neglected issue, that of health concerns about computer use--particularly those associated with keyboard work.

C
Writing Effective Advertisements
This guide has been put together by best-selling author John Newton and looks at the reasons why some advertisements are more successful than others. Ideal both for someone starting up in business and for the established business person, it contains useful information on advertisement layout and content.

D
Using Management Games
This second edition, which reflects the growing trend to use management games as training tools, acts as a guide to exercises designed to increase group effectiveness. The writer explains the ways in which exercises, for example puzzles and communication games, can be used to improve group co-operation.

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