Before the Captain drops his anchor, he needs to ask just how big is Bay City. A town of any considerable size without a seafood restaurant is an oddity; a small hamlet is not worth building a restaurant in. Let us grant, though, that Bay City may be that rarity—a city of size without a seafood haven. Then, though, we must ask what entrenched restaurants the Captain will be up against. If local tastes run strong for some peculiar type of cuisine, the new restaurant may face heavy seas and slow headway. Chinese, for example, abandon their traditional diet with extreme reluctance. American midwesterners are famed for their inability to survive on any entree not featuring Campbell’s Cream of Mushroom soup.