王长喜MBA考试标准阅读160篇(1)
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If the old maxim that the customer is always right
still has meaning, then the airlines that ply the world’s
busiest air route between London and Paris have a flight
on their hands.
The Eurostar train service linking the UK and French
capitals via the Channel Tunnel is winning customers in
increasing numbers. In late May, it carried its one
millionth passenger, having run only a limited service
between London, Paris and Brussels since November 1994,
starting with two trains a day in each direction to Paris
and Brussels. By 1997, the company believes that it
will be carrying ten million passengers a year, and
continue to grow from there.
From July, Eurostar steps its service to nine trains each
way between London and Paris, and five between London
and Brussels. Each train carries almost 800 passengers,
210 of them in first class.
The airlines estimate that they will initially lose
around 15%-20% of their London-Paris traffic to the
railways once Eurostar starts a full service later this
year (1995), with 15 trains a day each way. A similar
service will start to Brussels. The damage will be limited,
however, the airlines believe, with passenger
numbers returning to previous levels within two to three
years.
In the short term, the damage caused by the 1 million
people-levels traveling between London and Paris and
Brussels on Eurostar trains means that some air services
are already suffering. Some of the major carriers say that
their passenger numbers are down by less than 5% and point
to their rivals-Particularly Air France-as having
suffered the problems. On the Brussels route, the railway
company had less success, and the airlines report anything
from around a 5% drop to no visible decline in traffic.
The airlines’optimism on returning traffic levels is
based on historical precedent. British Midland, for
example, points to its experience on Heathrow Leeds
Bradford service which saw passenger numbers fold by 15%
when British Rail electrified and modernized the railway
line between London and Yorkshire. Two years later, travel
had risen between the two destinations to the point where
the airline was carrying record numbers of passengers.
1.British airlines confide in the fact that__.A.they
are more powerful than other European airlines.B.their
total loss won’t go beyond a drop of 5%
passengers.C.their traffic levels will return in 2-3
years.D.traveling by rail can never catch up with
traveling by air.
2.The author’s attitude towards the drop of
passengers may be described
as__.A.worried.B.delightedC.puzzled.D.unrivaled.
3.In the passage, British Rail (Para 6) is mentioned
to__.A.provide a comparison with Eurostar.B.support the
airlines’optimism.C.prove the inevitable drop of air
passengers.D.call for electrification and modernization of
the railway.
4.The railway’s Brussels route is brought forth to
show that__.A.the Eurostar train service is not doing good
business.B.the airlines can well compete with the
railway.C.the Eurostar train service only caused little
damage.D.only some airlines, such as Air France, are
suffering.
5.The passage is taken from the first of an essay,
from which we may well predict that in the following part
the author is going to__.A.praise the airlines’clear-
mindedness.B.warn the airlines of high-speed rail
services.C.propose a reduction of London/Paris
flights.D.advise the airlines to follow British Midland as
their model.
答案:CABCB
