应该指出的是，即使是最优秀的企业也不可能在任何情况下都采取改变市场的策略并且获得成功。一个成功的市场改变者必须具备很多品质，如；对未来发展的洞见、良好的声誉、特定领域的领导地位、一流的技术或创新的能力，以及操作上的娴熟等。并非所有的企业都具备这些品质。

　　企业决策者往往以为，适应市场的策略是一个容易实施的选择。这种想法是错误的。首先，这种想法使得经理人员以为，适应市场的策略并不像改变市场的策略那样需要较强的财务和心理承受力。其实并非如此。对于一个市场的适应者而言，要不断地进行产品服务等方面的试验，还要建立一个灵活的组织，这些都需要极大的财务上和心理上的承受能力；其次，这种想法会使经理人员以为，实施适应市场的策略只需消极而不是积极的管理就能成功。其实，一个市场的适应者也必须在捕捉机会、规避风险和业务调整等方面有相当的技巧，而这远远不是消极的管理所能做到的。(1561字)

　　参考范文

　　Changing the Market or Adapting to It

　　In face of a market environment full of uncertain factors, should an enterprise change it, or to adapt to it? This is a question which has confronted business managers in making their development strategies for long. Actually, these two strategies represent different forms in practice. Unlike those who try to change the market, adaptors always regard the market structure and competitive behavior as a given external environment. Whether an enterprise should take the strategy of changing the market environment or adapting to it depends largely on the environmental uncertainty and its nature. It is wrong to believe that the adaptive strategy is an easy job. (106 words)

　　(二)书信、备忘录、报告：

　　1.投诉信：

　　Directions:

　　You live in a room in college which you share with another student. You find it very difficult to work there because your roommate always has friends visiting and has parties in the room。

　　Write a letter to the Accommodation Officer at the college and ask for a new room next term. You would prefer a single room. Explain your reasons。

　　Dear Sir or Madam,

　　I am writing to express/air dissatisfaction/disappointment/concern regarding accommodation. I would prefer to move into a single room next semester, as I find the present sharing arrangement inconvenient。

　　I must explain that the reason for my dissatisfaction is my roommate’s inconsiderate behavior. For one thing, his friends are constantly visiting him; for another, he regularly holds noisy parties。

　　To solve this problem/surmount this difficulty/improve this situation/crack this hard nut, I hope to draw the attention of the authorities concerned. I am sure you will agree that the only solution for me is to move into a room of my own. Therefore, I would be grateful if you could find a single room for me, preferably not in the same building but as near to the college campus as possible。

　　Yours sincerely,

　　Li Ming

　　2.推荐信/求职信/求学信：

　　Directions:

　　One of your friends wants to apply for a job working with foreign teenagers. Write a letter to recommend him/her, describe his/her past experience, and explain the reasons。